Doritos' "For the Bold" is a marketing campaign and slogan that the brand has used to promote its snacks, particularly its tortilla chips. This campaign encourages consumers to be daring, adventurous, and bold in their choices, aligning the Doritos brand with a sense of excitement and bold flavors.

Here's an explanation of the campaign:

1. For the Bold: This slogan implies that enjoying Doritos snacks is not just about satisfying your hunger; it's about embracing bold flavors and living life to the fullest. Doritos has positioned itself as a brand for people who are willing to try new things, take risks, and seek excitement in their snacking choices.

The "For the Bold" campaign has been used in various marketing materials, including television commercials, social media promotions, and packaging designs. It often features energetic and adventurous themes, reflecting the spirit of boldness and fun associated with Doritos.